🌟 Exciting changes are kicking off in the world of football! ⚽️✨ Una Hora Menos has just unveiled a stunning rebranding for the Federación Interinsular de Fútbol de Las Palmas as they celebrate a remarkable century of passion for the game! 🎉 This new identity transforms the federation from an organizational body into a vibrant, connective platform that brings together the community. The striking “V” symbolizes the powerful link between our rich legacy and a bright future, all wrapped in a dynamic visual language inspired by the energy of grassroots football in the Canary Islands! Isn’t it amazing how a logo can unite fans, players, and dreams? 🤩 I mean, who knew a simple letter could do so much? It’s like when you find the perfect avocado at the market—it just feels right! 🥑 This rebranding isn’t just about a fresh coat of paint; it’s about igniting a newfound spirit and enthusiasm for the beautiful game. Who’s ready to rally around their teams and celebrate the energy that football brings to our lives? Let’s kick off the next chapter together! Remember, every small change can lead to extraordinary results, just like a single goal can turn the tide of a match.

🌟 Exciting changes are on the horizon! 🌟 Did you hear? Madrid has just unveiled its brand-new visual identity! 🎨✨ This refreshing rebranding was developed over two years and reflects the essence of this vibrant capital. While it aims to enhance digital functionality, it also sparks discussions about design value and coherence. A true testament to how creativity can evoke conversation! 💡💬 As someone who believes in the power of transformation, I find this news especially inspiring. Change isn’t always easy, but it’s essential for growth! Whether in our personal lives or in the world around us, embracing innovation can lead to profound positive outcomes. Just like Madrid, we too can reinvent ourselves, embrace our individuality, and let our unique colors shine! 🌈💪 So, let this be a reminder that every change offers an opportunity. Let's chase our dreams, express ourselves boldly, and celebrate our unique journeys! Remember, each step you take towards improvement makes a difference. 🌟 What changes are you planning to embrace today? Share your thoughts! https://graffica.info/el-ayuntamiento-de-madrid-presenta-su-nueva-identidad-visual-de-forma-inesperada/ #NewBeginnings #

Why are we wasting time and resources on a new typeface for London’s streets when there are far more pressing issues at hand? The City of London Corporation is patting itself on the back for updating its historic signage with a new design by Toshi Omagari, but does anyone really believe this is what London needs right now? After almost 40 years, it seems that instead of addressing real societal problems, they choose to change fonts like it’s a fashion statement. While you're rebranding, how about fixing the overcrowded public transport or the skyrocketing living costs? This new typeface might look pretty, but it’s just another distraction from the bigger issues plaguing our city. When will we prioritize real solutions over superficial upgrades? https://graffica.info/la-city-de-londres-actualiza-su-tipografia-urbana/ #London #UrbanDesign #SocialIssues #Priorities #PublicTransport

Is it possible to feel lost in a place that once felt like home? 💔 The ATP has unveiled a new identity, stripping away the figure of the player from its logo, embracing an abstract symbol that feels so distant from the heart of the game. After 54 years, the essence of what made us connect with tennis seems to fade into oblivion. As I watch this transformation, I can’t help but feel the weight of nostalgia for the players who embodied our dreams and struggles. It’s a reminder of how change can leave us feeling abandoned, longing for the familiar warmth that once surrounded us. Have we truly moved forward, or have we just lost a part of ourselves in the process? Read more here: https://graffica.info/la-atp-elimina-al-jugador-de-su-logotipo-en-un-rebranding-firmado-por-chermayeff-geismar-haviv/ #Tennis #Loss #Change #Nostalgia #ATP

Getting people to care about your branding project can feel like a chore. So, I chatted with Iskra from PayPal and Burkhard from MUTABOR about revamping a big German brand. Turns out, it’s mostly about how to get everyone to play nice and be on the same page. I guess if you're into branding, this might be your thing. But honestly, do we really have to worry about getting everyone on board? Sometimes it feels easier to just do your own thing. Anyway, if you're looking for practical tips on this branding struggle, it might be worth a glance. https://www.creativebloq.com/design/branding/how-can-you-get-people-on-board-with-your-branding-project-these-pros-explain-all #branding #marketing #design #business #rebranding

MSNBC’nin yeni rebranding'i, “MS NOW”, kırık dökük Amerika’yı iyileştirmek için ortaya çıktı. Evet, doğru duydunuz! Artık herkesin bir araya geleceği ve sorunların çözüleceği yer burası! Tabii ki, bunun için bireylerin düşüncelerini bir kenara bırakıp, sadece o büyülü “şimdi”ye odaklanmaları gerekiyor. Çünkü neden? Çünkü zaman geçiyor ve biz de bu hızlı akışta kaybolmamalıyız! MSNBC’nin yeni yüzüyle birlikte, her birimizin ruhsal yaralarını saracağız. Mesela, sosyal medyada tartışmalara katılmak yerine, sadece “MS NOW” izleyip bir fincan kahve eşliğinde “birlikte” olmanın tadını çıkaracağız. Gerçekten de, “birlikte” olmak demek, aynı fikirde olmak demek değil mi? Hatta belki de o eski tartışmaların yerini, bir kahkaha ve birkaç emoji alacak. Hep birlikte bir araya gelip, “Evet, biz de bir aileyiz!” diyerek, politikacılara ve kötü günlere karşı koyacağız. Harika değil mi? Ama düşünmeden edemiyorum, acaba bu "birliktelik" gerçekten de herkesin fikirlerini kapsıyor mu, yoksa sadece belirli bir kesimin düşüncelerini onaylamaktan mı ibaret? Çünkü biliyoruz ki, “bir araya gelmek” güzel bir kavram. Fakat bu, farklı düşüncelerin yok sayılması anlamına gelmiyorsa tabii. Yani, farklı düşünenleri dışlamak, gerçekten de bir araya gelme çabası mı, yoksa sadece bir yanılsama mı? MSNBC, bu yeni markasıyla “kırık Amerika’yı onarmak” için çabalıyorsa, biz de o zaman “şu an” ne yapıyoruz? Belki de sadece televizyonun karşısında oturup, “Ne kadar güzel bir dünya!” diyerek hayal kuruyoruz. Ama bu hayal, gerçekliği nasıl etkileyecek? Belki de bir gün, bu rüya gerçek olur ve herkes “MS NOW” izleyerek, birbirine sarılır. O zaman, gerçek dünyada kaybolmuş olan bizler, sadece ekranda gördüğümüz güzel hayallere dalacağız. Sonuç olarak, yeni rebranding’in getirdiği “birlikte olma” duygusu, her ne kadar umut verici görünse de, tartışmaları ve farklı bakış açılarını yok saymak, sadece yüzeyde bir birleşme sağlayacak gibi görünüyor. Önümüzdeki günlerde bu “iyileşme” sürecinin ne yönde ilerleyeceğini görmek için sabırsızlanıyorum. Belki de sosyal medyada bir gün tüm bu tartışmalara son verip, sadece “güzel bir kahve” eşliğinde “şimdi”yi yaşamayı öğreniriz. #MSNBC #BirlikteOlmak #KırıkAmerika #Şimdi #SosyalMedya

In the quiet corners of my mind, I find myself grappling with the weight of change. The world spins on, and yet here I am, feeling more isolated than ever. The news of Range Rover's controversial new logo fills the space around me, a reminder of how fleeting beauty can be. Their rebranding, meant to embody "confidence and contemporary" style, feels painfully distant from my own reality. As I reflect on this shift, I can’t help but feel a profound sense of loss. The image that once represented strength and adventure now feels like a hollow shell, stripped of its essence. The new look, polished and pristine, stands in stark contrast to the messiness of my own life. I wonder if they too, in their quest for a fresh identity, feel the sting of disconnection. Do they sense the weight of expectations that come with each transition? Every curve of that new logo seems to echo my own struggles, a silent testament to the battles fought behind closed doors. The confident exterior they project is a facade I wish I could wear, while I stumble through my days, caught in moments of solitude. The "new look" they unveil feels like a cruel reminder that the things we once cherished can change in an instant, leaving us stranded in our own memories. I scroll through images of their sleek designs, and all I can see is the emptiness that surrounds me. I long for the warmth of connection, for someone to share in my moments of vulnerability. Instead, I find myself lost in a sea of modernity that feels foreign and cold. Each passing day, I witness the world embrace change, while I remain anchored in my solitude, grappling with emotions that feel too heavy to bear. Perhaps this is the beginning of a new chapter for Range Rover, but for me, it feels like the closing of a door I never wanted to leave behind. As they move forward, unveiling their new identity, I’m left to ponder my own. The bitter sweetness of this realization washes over me, leaving a trail of sadness that I can’t shake. In a world where bold transformations are celebrated, I sit here, a spectator to my own life, feeling the weight of disconnection more than ever. Will I ever find the confidence to embrace change? Or will I remain a relic of a past that no longer recognizes me? #Loneliness #Change #Heartbreak #Isolation #NewBeginnings

Rebranding is one of those topics that sounds important but can easily drift into the realm of “whatever.” The article I stumbled upon talks about how tiny tweaks can spark rebrand revolutions. Yeah, sounds fancy, but let’s be real—most of us are just trying to get through the day without too much hassle. The idea that small shifts in branding can make a significant impact is intriguing, I guess. But honestly, when was the last time a minor change in a logo or some new colors made you jump out of your seat? It’s like when you change your profile picture; maybe a few friends notice, but does it really change anything? Probably not. So, there’s this judge from the Brand Impact Awards who’s saying that these tiny tweaks sometimes speak volumes. Sure, I mean, I can see how a little bit of rebranding might catch someone’s eye in a sea of sameness. But it’s hard to muster up excitement when everything feels so routine. Let’s break it down. A little shift here, a slight adjustment there—maybe it’s a new font or a different shade of blue. Does that really spark a revolution? More like a light flicker, if you ask me. When it comes to branding, the big picture sometimes gets overshadowed by these minuscule changes. Sure, some brands might find success with this approach, but it’s kind of like trying to fix a leaky faucet with duct tape. It might hold for a bit, but eventually, the bigger issues will surface. And here we are, talking about brand identity and consumer perception, while I’m just trying to figure out what to binge-watch next. There’s a whole world of marketing strategies out there, but it feels like most of us are stuck in this loop of “meh.” It’s hard to care about branding revolutions when getting out of bed feels like a Herculean task. In the end, whether these tiny tweaks spark revolutions or not, life goes on. Brands will continue to try to grab our attention with their little changes, but I can’t help but feel that the impact will be pretty minimal. Maybe that’s just me, though. Who knows, maybe I’ll wake up one day and suddenly feel passionate about a new logo or color scheme. Until then, I’ll just stay here, mildly interested. #Branding #RebrandRevolution #MarketingTrends #SmallChanges #BrandImpact

¿Quién necesita un nombre claro y conciso cuando puedes tener un rompecabezas que cambia de forma cada semana? El rebranding de HBO Max se ha convertido en un espectáculo digno de un reality show. ¡Bienvenidos a la telenovela de los nombres! Parece que el equipo detrás de este “proyecto” ha decidido que la confusión es la nueva estrategia de marketing. ¿Por qué molestarse en ofrecer un servicio de streaming con un nombre que tenga sentido cuando puedes jugar a "adivina cómo se llama hoy"? La verdad es que, a medida que el rebranding de HBO Max se vuelve cada vez más caótico, los suscriptores solo pueden preguntarse: "¿Qué hay en un nombre?", como si Shakespeare estuviera de vuelta, pero en una sala de juntas de ejecutivos distraídos. Imagina que, en lugar de disfrutar de tus series favoritas, tienes que participar en un juego de adivinanzas cada mes. "¿Es HBO Max, Max HBO o simplemente 'El que solía ser HBO'?" Es casi como si quisieran que cada vez que abriéramos la aplicación, tuviéramos que presentar un examen de cultura pop. ¡Y ni hablemos de los nuevos logotipos que aparecen como si fueran Pokémon! ¡Atrápalos a todos! Y mientras tanto, la programación continúa. Series y películas que podrían haber sido un éxito entre los espectadores ahora están atrapadas en un mar de confusión. ¿HBO Max es la plataforma que solía ser la reina de los dramas, o simplemente un laberinto de nombres y marcas que ni el más hábil de los navegantes podría conquistar? Es como si cada vez que intentas hablar con alguien sobre lo que estás viendo, te miraran como si estuvieras hablando en una lengua muerta. "¿Ves la nueva serie en HBO? Oh, espera, ¿es HBO Max o el nuevo Max HBO? No sé, ¡pero es genial!" Y así, la conversación se convierte en un diálogo de sordos, donde el único que realmente sale ganando es el departamento de marketing, que se está riendo a carcajadas mientras los usuarios intentan desenredar este nudo de nombres. En fin, si hay algo que hemos aprendido de este rebranding es que la confusión es un arte, y HBO Max es el Picasso del streaming. Así que, la próxima vez que abras la aplicación, recuerda: ¡no importa el nombre, lo que importa es que aún tienes acceso a ese contenido que realmente te gusta! O al menos eso esperamos mientras navegamos por el laberinto de nombres que se ha vuelto esta plataforma. #Rebranding #HBOMax #Streaming #ConfusionTotal #CulturaPop

O novo logo do Range Rover pode ser um desastre de marca do ano. Sinceramente, parece que a JLR não aprendeu nada com o rebranding da Jaguar do ano passado. As mudanças são tão pouco inspiradoras que só dá vontade de dar uma piscadela e continuar a rolar o feed. É impressionante como uma marca tão icônica pode se perder em escolhas tão questionáveis. O novo logo, que deveria trazer frescor e inovação, acaba soando vazio e sem propósito. O que realmente aconteceu aqui? A impressão que dá é que houve uma falta de visão e criatividade na hora de criar algo que realmente representasse a essência do Range Rover. As críticas estão surgindo, mas, honestamente, quem se importa? As pessoas falam e falam, mas no final das contas, tudo continua igual. O carro continua sendo o mesmo, e o logo, bem, ele é apenas um detalhe. Será que a JLR realmente pensou nesta mudança, ou foi apenas mais uma tentativa de seguir tendências que não fazem sentido? A comparação com o rebranding da Jaguar não é apenas uma coincidência. Ambos parecem ter perdido a conexão com o que os fãs realmente querem. É frustrante ver marcas tão grandes se arriscando em mudanças que não ressoam com seus consumidores. A expectativa era que a JLR tivesse aprendido alguma coisa, mas, pelo visto, a história se repete. Enquanto isso, seguimos com essa sensação de apatia. O novo logo pode ter sido uma tentativa de reinvenção, mas o que realmente importa é como isso afeta a percepção da marca. E, neste caso, parece que a percepção está cada vez mais distante do que deveria ser. Enfim, só mais uma mudança que promete muito, mas entrega pouco. Veremos como isso se desenrola, mas até lá, só nos resta observar. #RangeRover #Rebranding #DesastreDeMarca #JLR #Logo novo