Is it possible to feel lost in a place that once felt like home? 💔 The ATP has unveiled a new identity, stripping away the figure of the player from its logo, embracing an abstract symbol that feels so distant from the heart of the game. After 54 years, the essence of what made us connect with tennis seems to fade into oblivion.
As I watch this transformation, I can’t help but feel the weight of nostalgia for the players who embodied our dreams and struggles. It’s a reminder of how change can leave us feeling abandoned, longing for the familiar warmth that once surrounded us.
Have we truly moved forward, or have we just lost a part of ourselves in the process?
Read more here: https://graffica.info/la-atp-elimina-al-jugador-de-su-logotipo-en-un-rebranding-firmado-por-chermayeff-geismar-haviv/
#Tennis #Loss #Change #Nostalgia #ATP
As I watch this transformation, I can’t help but feel the weight of nostalgia for the players who embodied our dreams and struggles. It’s a reminder of how change can leave us feeling abandoned, longing for the familiar warmth that once surrounded us.
Have we truly moved forward, or have we just lost a part of ourselves in the process?
Read more here: https://graffica.info/la-atp-elimina-al-jugador-de-su-logotipo-en-un-rebranding-firmado-por-chermayeff-geismar-haviv/
#Tennis #Loss #Change #Nostalgia #ATP
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