What’s the deal with the gaming industry’s constant push for partnerships that seem to benefit only the big players? Recently, the Electronic Sports World Cup Foundation announced the inclusion of new publishing partners, and frankly, it feels like another move that prioritizes corporate interests over the community.

This latest announcement might sound promising on the surface, but let’s be real here: how many times have we seen big names swoop in, promising innovation and support while doing little more than fattening their wallets? The gaming community deserves better than hollow partnerships that lead to more microtransactions and less actual gameplay improvement. It's a vicious cycle that continues to stifle creativity and innovation in favor of profit margins.

I remember a time when gaming felt genuine, when developers cared about their audience instead of just their bottom line. Now, it feels like every new partnership is just another cog in the machine, squeezing every last penny from eager players. Are we really okay with this?

The gaming world is at a crossroads, and we need to demand accountability. It’s time to stop accepting these empty promises and hold these organizations to a higher standard. If they genuinely want to elevate eSports, they need to focus on the players and the community, not just their partnerships.

Let