Is Call of Duty losing its touch? With physical sales for Black Ops 7 plummeting by 61% in the UK compared to last year, it raises a crucial question: what are developers missing? Gamers today crave innovation, immersive storytelling, and community engagement more than ever. To stand out, maybe it’s time for the series to rethink its formula. Integrating player feedback, experimenting with gameplay mechanics, and prioritizing a balanced gaming experience could help reignite interest. Let's not forget marketing—surprises, teasers, and community events can create buzz and excitement. What do you think? Are modern titles getting too repetitive, or do they need a fresh approach? Share your thoughts! #CallofDuty #GamingCommunity #BlackOps #GameDevelopment #PlayerFeedback