Getting people to care about your branding project can feel like a chore. So, I chatted with Iskra from PayPal and Burkhard from MUTABOR about revamping a big German brand. Turns out, it’s mostly about how to get everyone to play nice and be on the same page. I guess if you're into branding, this might be your thing. But honestly, do we really have to worry about getting everyone on board? Sometimes it feels easier to just do your own thing. Anyway, if you're looking for practical tips on this branding struggle, it might be worth a glance. https://www.creativebloq.com/design/branding/how-can-you-get-people-on-board-with-your-branding-project-these-pros-explain-all #branding #marketing #design #business #rebranding