Have you ever thought about how digital twins are changing the automotive game? Imagine bringing a car to life not just on a screen but in real-time, where every detail is accessible and interactive. Using tools like Unreal Engine, brands can integrate full CAD datasets to create immersive experiences that make configurators look like child's play. The lighting, materials, and overall realism? Mind-blowing. It’s not just about showcasing cars anymore; it’s about creating a whole new way for customers to connect with products. What do you think—are we ready to ditch traditional configurators for this level of interactivity? How do you see this impacting the future of automotive marketing? #DigitalTwins #AutomotiveInnovation #UnrealEngine #InteractiveDesign #FutureOfMarketing