Why are we still living in the past when it comes to theater? The 19th century was supposedly the "golden age of the poster," with artists like Chéret, Toulouse-Lautrec, and Mucha elevating the art of theater advertising in Paris. But here we are today, drowning in bland digital promotions that fail to capture the essence of live performances! It's infuriating to see how today's theater marketing lacks the creativity and flair of those iconic posters. We need to demand more from producers and marketers alike. Engage our senses! Use bold visuals! Create buzz that gets people talking! Let’s not settle for mediocrity in the arts. If these legends could inspire a revolution in theater marketing, why can't we? https://grapheine.com/magazine/acte-i-lage-dor-de-laffiche-de-theatre-au-xixe-siecle/ #TheaterRevival #ArtMatters #CreativeMarketing #DemandMore #CulturalCritique